In order to promote the sustainable edition of Stan Smith, we devised a communication plan that consisted of the participation of consumers - specifically universities - with design and creativity skills, in which a challenge was established, amplified by media communication, in which the participants had to devise sustainable products and upload them to a site created by us.

We designed a comprehensive strategy that combined the participation of KOLs and a content creation space set like a school gym, in which we created different pohoto opportunities to generate materials, additionally we complemented it with a distribution of kits alluding to the collection for media and we complemented the launch with an activation at the point of sale.

We created a challenge for the runner segment in which the true fans of this discipline could participate by recovering a series of medals in different key points of the city that would earn them the limited edition of Adizero, likewise the documentation of this campaign was adapted to different formats to be promoted as a campaign created by users in different social networks.

We produced a pampering experience for consumers at the point of sale in which we were inspired by the different adidas key lines to attract consumers to the opening of a new point of sale.

We carry out an experience in different points of sale aimed at a specific consumer profile in order to raise the notoriety of the sports line in one of its key distributors, in this activation we have clinics and training coaches adapted to an introductory level, putting in the center, the brand's products.

We have created differentiated design lines for more than 18 key adidas distributors, these materials are used in their various formats - gifs, video, stills, motion graphics, animations, clips, etc. - within the different communication channels of all retailers - social media, .com, display, CRM, etc.-