Philip Morris
:
Key Trade Communications & Experience Strategy
We create online and offline experiences for different audiences, product launches and market expansions.
01 The Challenge
Philip Morris Omnichannel Trade Marketing Strategy
Product launch for Risk-Reduced Products and Combustion Products.
Category and product education for general and key trade partners.
02 Strategy & Implementation
Release Marlboro’s new family products through a streaming with a concert and a comedy show.
This streaming was seen by Marlboro’s employees and the sales force team to generate word of mouth of the new product.
03 The Solutions
The solutions provided:
AV & Content Marketing
Branding
Creativity & Strategy
Experiential Marketing
Trade Marketing
Events & Projects
IQOS Communities Program
We created a program in which we identified the key communities of potential IQOS users for whom we subtracted the opinion leaders offline and the referents of each segment with whom we created a network of education and experiences to make the device known within of the legal regulatory framework.
Reunión Anual de Distribuidores
Year after year Philip Morris Mexico brings together all its distributors in an event in which they are made to participate in all the different launches of the season through playful, educational and strategic experiences.
Trade Engagement Iniciative
We design, develop and implement a communication concept and strategy with the entire sales force of the different self-service chains, customers of the different brands in the Philip Morris Mexico portfolio, to whom we present the different new products through an entertainment experience in digital format, thus increasing engagement with the consumer's first contact, all within the legal regulatory framework.
